3. Relationship between Music &
Visuals
According to Andrew Goodwin, 'Synaesthesia' is a process by which
different senses carry an impression to another. For example, when listening to
music you immediately create images in your mind linked to the music.
This again links to the idea that there are 3 key elements to the
visuals; illustrative, amplifying or disjunctive. Also when considering the
video in addition to the music, the producer must think carefully about the
technical elements; mis en scene, editing etc. and whether these link well with
the sounds.
I have discovered that the use of the editing element is very important
when creating a successful video. Ensuring that the cuts of the visuals match
the music is needed. If the music is very fast paced, it is likely that the
cuts will be too.
This also links to the structure of each part of a video, obviously if
the pace and mood of the music is quite slow it would make sense for the cuts
to be less rapid. Leading on from this, the structure of the overall video, for
example visuals used within the chorus and then the verses is important to
consider too.
This music video is by Rihanna, Rihanna is an RnB artist and therefore
her general style of music is quite fast paced. The music starts slow then
speeds up, this is reflected in the way the cuts have been put together. Also
there is a large amount of hand held camera use which again links with the fast
paced tempo. During the verses there is not much lip syncing included and the
overall speed is quite slow, also the verses tend to consist of Rihanna being
on her own. Whereas in the chorus there is a lot more going on and narrative
becomes a bit more serious.
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