Target audience research

Audience Profile

age - 12-30

gender - female 93%

              Male     7% 

Sara Bareille's work has a mellow atmosphere to it, and the majority of her songs include minimal involvement of instruments, it is much more about her voice. As Bareilles is such a talented artist and belonging to the genre that she does, she doesn't tend to use much editing software as she is not going for the 'perfect' finish. Due to this, Bareilles appeals to both a younger and older audience because her songs are just simple and feel good. However she definitely appeals more to women than men, as her main theme throughout her songs are love and breakups etc. 

Audience Feedback

I asked a number of friends who enjoy this genre of music to give me some ideas about what they would expect in the music video..

I have found this feedback very helpful and I intend to use a lot of the ideas put forward, for example; the piano, the girl sat at her window and the idea of the man disappearing.