Andrew Goodwin research 2

2.Relationship between Lyrics & Visuals

Illustrative:

There is a direct link between the lyrics and the actions within the video.

This image is from the music video to 'Ugly' by the Sugababes. I decided to use this as an example of Illustrative visuals because the important lyrics are clearly written out for the audience to read. This gets the message of the song across in a strong and definitive way.

Amplifying:

Introduces meanings that do not challenge the lyrics but reinforce layers of meaning.

This image is taken from the 'Foundations' video. The overall idea within the lyrics is about breaking up, this particular image shows a fictional relationship between two toothbrushes, however the connotation is the relationship between a couple. Therefore this shows an amplifying meaning as it is not shown literally but is still following the meaning.

Disjunctive:

There is no direct relationship between the lyrics and the events within the video.

This music video is from a dance genre, videos within this genre tend to not show a narrative that links with the lyrics, they mainly focus on the visuals linking with the sound. As you can tell from the two smaller images, there is a lot of movement involved within these types of videos.